Internet Selling Insight – How Google Ranks Your Pay Per Click Campaign (Why You Need To Understand)

Posted on January 7, 2010
Filed Under Misc. Articles | Leave a Comment

Let me initial say that Google Adwords (Google pay per click), when done correctly, will provide you the best return on your cash compared to alternative online advertising options. At the same time, if you don’t recognize how Google evaluates your campaign, it may cost you a fortune.

Let’s initial examine how Google is different from different search vehicles. Most search engines base the position of your ad on how much you pay per click, i.e., the one who pays the foremost for a particular keyword will be positioned in the #one spot.

Not so with Google. In an attempt to deliver additional relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters will cost you huge! And unless your enterprise has terribly deep pockets, it can even mean the distinction between success and failure.

When doing a pay per click campaign on Google, your ad position will be primarily based on keyword selection, ad relevance to keywords, bid price, average click rate, how long guests keep on your website, and even the match of your landing page to your ad and keyword. Basically, you’ll be paying the most per click and be listed within the five position! Or vise versa, you may be paying but the high five bidders and be within the #1 spot!

When fitting your Google Adwords (pay per click) campaign, all these elements can have an effect on your position in the ranking, so build positive that:

•Your keywords aren’t too broad
•Your ad relates to your keywords (keyword grouping is important)
•Your bid worth is a minimum of competitive
•Your click rate is nice (higher than 1-3% is nice, below 0.5% may be a killer)
•Keywords you choose match the content on your landing page
•You use text rather than Flash. This can be terribly vital…using Flash landing pages without text will have an effect on your ad position in an exceedingly negative method (Google perceives pages with no info the identical as pages with non relevant info).

The more you adhere to those parameters, the lower your price per click and the higher your conversions will be. I appreciate Google’s well thought out ranking policies. When searching on-line for information, I hate nothing more than clicking on an ad that sends me to a page that has very little or nothing to do with what I am researching. If I don’t see relevant information inside a few seconds, I’m gone, and irritated regarding the waste of your time!

Search for our next article, where we tend to’ll cover “The largest mistake when doing Google Adwords”. Sign on for our “Marketing Insight” ezine and be the first to read it.

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